Choose a good domain name -
what it is and why it's
important for your business
Register your domain name -
where and how to do it
Set up your DNS -
? Don't worry that is a
common reaction. These videos show you what it is and
how to work with it
Choose a web host provider -
how you should do it
Set up an email account -
easier... once you see how
Configuring your mail account in
outlook express - Did you know you can do this for over
30 accounts!?
Set up your signature in outlook
express -
Makes it easy for your
correspondence to look as professional as it should
Download and open HTML and PDF
files and upload them to your web site -
You must
know how to do this to do business online. Don't waste
your time being intimidated by this little part
Use FTP to upload files from your
computer to your web site -
This does not have to be scary!
Set up an account with ClickBank
-
one of the easiest ways to
accept credit cards and sell your products online
Set up a sales page and thank you
page for products using Clickbank
- Now you can start selling!
Set up a thank you page and an
order link with Clickbank - Now you can start making
money!!!
Set up a thank you page and an
order link with Paypal -
The other easy way to receive
payments
Starting an ezine and installing a
mailing list program - Having a list is one of the keys
to online success. It's been said many times and it is
true... The Power Is In The List
Format and delivery your ezine -
This is how you stay in touch with your subscribers and
build the all important relationship that enables you to
market to them
Make HTML pages -
Now you are getting in control which means avoiding an expensive designer
when you need to make small changes and/or additions
Make changes to your HTML text -
You at least have to know how to do this most basic
operation so you are not at the mercy of a designer's
timetable
Add images to your HTML pages -
all of the eye tracking studies will tell you that an image
is a powerful tool when used correctly... now it is easy
Make HTML links and linking images
- Makes what seems hard...easy. This very basic
skill is the glue that links and holds together all pieces of the Internet
"Web".
Creating tables, rows and columns
in HTML - This is how You can control the look of your
pages. Once you see how to do it you'll wonder why it
ever seemed hard.
Use HTML templates quickly and
easily - Using templates is a great way to jump start
any site or page. Once you see how to do it you will be off to the
races
Use good keywords for keyword
research - This is key for pay-per-click, building an
SEO'd web site, competitive analysis and a variety of
other reasons. Again, it's easy once you understand
how
Create the title tag and meta tags
for your web site - Part of getting free traffic from
the Search Engines (Google, Yahoo, MSN etc. just to name a few). The
traffic from those guys is key as it is free and it generally is more
productive for you.
Optimize your web site - All
but the key to free traffic. Even if you never do it
yourself you need to know what to ask a designer to do.
This is important because they Do Not All Know how to do it
themselves
Write ad copy - This is
crucial and a good start. There's too much to teach
you in a single video but you may as well start somewhere
Test the success of your copy -
Testing is crucial.
You must know how to do it. This is what separates the
Pro's from the wanabe's
Submit your site to the search
engines Again for the free traffic. This is one of
the little things you need to do to help get your sites showing up in the
Search Engine Results
Install an ad tracking and split
testing program - The tools you need for testing.
What you don't know can kill you... This is the lifeblood of
most any successful marketer. The smallest changes can have huge
impacts
Use your ad tracking and split
testing program - Once you've got it you do need to know
how to use it.
Create classified ads - Easy,
inexpensive advertising technique you need to have in your
bag
Increase your rankings by building
your link popularity - One more key element to getting
Search Engine traffic. The links between web pages are
one of the things used most by the Search Engines to determine how
"Important" your site is.
Create your first e-book - You
have a product within you. The real money is in
selling your own products, not promoting someone else's
Compile your e-book in EXE format
-
This format is only readable on PC's but it offers a lot
of really neat controls and features.
Compile your e-book in PDF format
- This format is also crucial to know because it can be read by people
on a PC or those using a Mac. It has the greatest range of
usability.
Make your EXE e-book brandable
-
brandable? This is the cool
affiliate stuff that can get other people distributing your
materials for you
Make your PDF e-book brandable
-
brandable? This is more of
the cool affiliate stuff. This ia one of the best ways
to leverage Other people's time, money, efforts and lists
Run your affiliate program with
ClickBank -
The fastest, easiest, least
expensive way to set up and operate your own affiliate program
Install a customer support desk
- One of the smarter things you'll ever do. This
is a world apart from filtering through and possibly missing
support emails
Use your customer support desk
- Doing this right will save you a lot of time and headaches
(who needs headaches)
Create a password protected area
of your site - Keep people from stealing from you and
let those folks that are part of your company or are willing to pay you
have access
Add forms to your site for easy
feedback from your visitors - What you don't know Can
hurt you
Install a free blog program -
You won't believe how easy the whole thing is once you get
rolling. This is that little thing called a "Blog"
(actually a "weblog" ) that has all but taken over the Internet.
Using your blog -
you are really missing some
opportunities if you don't. This is a very important business
building and money making tool when used correctly
Promote affiliate programs -
how to make money promoting
other peoples products. If you don't have one of your
own you can certainly make a nice (even great!) income promoting other
people's products.
Create redirects for your
affiliate links to shorten them -
how to make those ugly long
links smaller and more likely to be clicked
Install a shopping cart, affiliate
and ad tracking system all in one -
Once you know how it is really quite easy
Start using RSS Feeds -
Otherwise known as really simple syndication (RSS).
This is one of the other things, besides blogs, that is changing the face
of the Internet as we know it.
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